Contents

Campaign Builder 7.0 User's Guide Template  Introducing Campaign Builder  Working with Campaigns, Mailings, and Cells  Create a Campaign  Create Mailings within a Campaign  Create Cells within a Mailing  Configure Cells  Define the Target Audience  Create Content  Modify Links and Set Up Reporting Options  Define Dynamic Content to Merge     About Symbols     Symbols Tab     Specifying Symbol Data Type     Specifying the Based On Column     Specifying Symbol Default Value  Create the Audience Export File  Proof the e-mails  Send the Final e-mail  Working With Insight Triggers  Conducting a Quick Test  Migrating to Campaign Builder 7  Index